Removing Subjectivity

…design seemed a bit more objective to me. I’m trying to remove all the decision making from graphic design, get more and more objective.

…If you remove all the subjectivity then you get some essential truth, some core idea that’s not clouded by inaccuracies, approximations, or subjective feelings – emotional cloudiness.

Khoi Vinh: On the Grid

I was recently involved in a conversation where I was asked, “How do you know when a [user interface] design is right?”. My answer was similar to Khoi’s comment about removing subjectivity. I believe good UI design is rooted in sound rules, principles, and logic. By removing subjective choices the design benefits.