Define Design

Ask ten people to define what design means to them and you’ll get ten different answers. This one from Alan Cooper I find particularly spot on.

  • Understanding users’ desires, needs, motivations, and contexts
  • Understanding business, technical, and domain opportunities, requirements, and constraints
  • Using this knowledge as a foundation for plans to create products whose form, content, and behavior is useful, usable, and desirable, as well as economically viable and technically feasible

About Face 3 – The Essentials of Interaction Design

Steve Jobs on design:

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works. The design of the Mac wasn’t what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it’s all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it. Most people don’t take the time to do that.

Steve Jobs